The custom software development industry has a dirty secret: most projects fail, and even when they succeed, they often bankrupt the businesses that commissioned them.
We’ve seen too many brilliant business ideas die because the traditional development model is fundamentally broken. That’s why we created something entirely different.
Let’s be honest about how custom software development usually works:
Sound familiar? This model puts 100% of the risk on business owners who know their industry but don’t know software development.
Misaligned Incentives Traditional developers get paid whether your software succeeds or fails. Once you’ve paid the invoice, your success becomes your problem, not theirs.
No Market Validation You’re betting hundreds of thousands on assumptions about what users want before anyone has actually used the software.
Technical Risk Most business owners can’t evaluate whether developers are building something scalable, secure, and maintainable until it’s too late.
We’ve completely flipped the model. Instead of you paying us to build software, we invest in building software with you and share in the success.
Phase 1: Partnership Formation
Phase 2: Risk-Free Development
Phase 3: Market Launch
Phase 4: Long-term Growth
Instead of you taking all the risk, we do:
Our Risk:
Your Risk:
If the software doesn’t reach profitability within 12 months, you owe us nothing. Zero. We absorb the complete loss.
We only make money when you make money. This means every development decision is made with long-term success in mind, not just getting to a “done” state.
Instead of betting everything on assumptions, we can iterate based on actual user feedback from day one.
You bring deep industry knowledge. We bring technical expertise. Together, we build something neither could create alone.
Since our revenue depends on the software’s success, we’re incentivized to build something robust, scalable, and user-friendly from the start.
This model has produced remarkable outcomes:
This model is perfect for:
Industry Experts who understand business problems but not software solutions
Proven Business Owners with established networks and customer relationships
Domain Specialists who see inefficiencies everywhere but lack technical resources
Entrepreneurs who want to scale their expertise but need technology to do it
We’re not a good fit if:
You might be wondering: “What’s the catch? Why would a development company take on all this risk?”
Here’s the truth: most development companies can’t do this because they don’t understand business. They’re great at writing code but terrible at understanding markets, user needs, and business models.
We’re not a typical development company. We’re business builders who happen to write excellent code.
We only partner with businesses where we can see a clear path to success. We turn down more opportunities than we accept because we’re betting our time and money on every partnership.
If this resonates with you, here’s what happens next:
The entire process from first conversation to active development typically takes 4-6 weeks.
Traditional custom software development is a broken model that puts all the risk on business owners while giving them no guarantee of success.
Our partnership model flips this entirely. We take the technical and financial risk so you can focus on what you do best: understanding your industry and your customers.
If you have deep industry expertise and see problems that software could solve, but don’t want to risk six figures on traditional development, let’s talk.
Ready to explore a risk-free partnership? Book a call and let’s see if your industry expertise could be the foundation for the next game-changing vertical SaaS.
In baseball, a "fat pitch" is the perfect throw right down the middle—impossible to miss. Warren Buffett adopted this term for investing, waiting patiently for the perfect opportunities rather than swinging at every deal.
We apply this same philosophy to software development: instead of building generic solutions for everyone, we wait for the perfect software opportunity in a specific industry—then we swing hard.
Our Fat Pitch Strategy: Partner with industry experts, identify the one missing tool that would transform their entire vertical, then build it together with zero upfront risk—making it a no brainer for everyone involved.