Every industry has its unique challenges, workflows, and requirements. Yet most businesses rely on generic, one-size-fits-all software solutions that force them to adapt their proven processes to fit rigid systems.
What if instead of changing your business to fit the software, the software was built specifically for how your industry actually works?
Generic software solutions like general CRMs, ERPs, or project management tools are designed to serve everyone—which means they serve no one particularly well. They’re loaded with features most industries don’t need while missing the specific functionality that would actually transform your business.
Consider these common scenarios:
Vertical SaaS solutions are built specifically for one industry, incorporating deep domain knowledge and industry-specific workflows from day one.
Built-in Compliance Instead of retrofitting generic software to meet regulations, vertical SaaS has compliance built into every feature. HIPAA for healthcare, SOX for financial services, or FDA requirements for food production—all handled natively.
Native Workflows Your industry’s proven processes become the software’s default workflows. No more forcing square pegs into round holes or training staff on convoluted workarounds.
Specialized Features Features that would be “edge cases” in generic software become core functionality. Equipment maintenance schedules, regulatory reporting, or industry-specific analytics aren’t afterthoughts—they’re fundamental.
Here’s what most businesses miss: the right vertical SaaS solution doesn’t just improve operations—it can transform your entire industry’s economics.
When you deeply understand your industry’s pain points, custom software can unlock entirely new business models:
While competitors struggle with generic tools, you’re operating with software that gives you inherent advantages:
Traditional custom software development has a terrible track record because:
What if there was a way to get industry-specific software without the traditional risks?
At Fat Pitch Strategy, we’ve flipped the model. Instead of charging upfront development fees, we partner with industry experts to build vertical SaaS solutions and share in the success.
Zero Development Risk
Industry Expertise First
Aligned Incentives
Generic software is a compromise that’s holding entire industries back. The businesses that will dominate the next decade are those that stop adapting to software limitations and start using technology that amplifies their industry expertise.
The question isn’t whether your industry needs custom software—it’s whether you’ll be the one to build it or wait for someone else to do it first.
Ready to explore how vertical SaaS could transform your industry? Let’s talk about turning your expertise into software that could revolutionize how business gets done in your field.
In baseball, a "fat pitch" is the perfect throw right down the middle—impossible to miss. Warren Buffett adopted this term for investing, waiting patiently for the perfect opportunities rather than swinging at every deal.
We apply this same philosophy to software development: instead of building generic solutions for everyone, we wait for the perfect software opportunity in a specific industry—then we swing hard.
Our Fat Pitch Strategy: Partner with industry experts, identify the one missing tool that would transform their entire vertical, then build it together with zero upfront risk—making it a no brainer for everyone involved.