We build the perfect niche software |

Slack
Notion
Airtable
HubSpot
Salesforce
Monday.com
Zapier
Trello
Before: $4,850/mo in tool subscriptions
After:
80%+ cost reduction
Before: Switching between 12 different apps
After: Everything in one place
Before: Stuck with vendor limitations
After: Built exactly for your workflow
Before: Hours spent on manual tasks
After: Automated workflows save 20+ hours/week

Partnering with industry leaders to build the tool their sector needs.

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< 5 min
Invite-only • Limited to 3 partnerships

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The Before vs After

fatpitch.js
1 transform(expertise, $0) =
great.software

See how partnering with us transforms your entire business operations

Before

$4,850/mo in tool subscriptions

After

80%+ cost reduction

Save $3,880/month
Before

Switching between 12 different apps

After

Everything in one place

10x faster workflows
Before

Stuck with vendor limitations

After

Built exactly for your workflow

100% tailored to you
Before

Hours spent on manual tasks

After

Automated workflows save 20+ hours/week

80% less manual work
Start Your Transformation
Hidden Cost Audit

How Much Is Broken Software Costing You Right Now?

Here's what we typically find when we audit our clients' operations:

- $50,000+
in wasted salary

Manual Processes Bleeding Money

Your team spends 15+ hours weekly on tasks that could be automated. That's $50,000+ in salary costs alone, not counting the opportunity cost of strategic work left undone.

- $25,000
in subscriptions

Generic Software That Doesn't Fit

You're paying for bloated enterprise software with 80% features you'll never use, while still missing the 3 critical workflows that would transform your business.

- $100,000+
in lost revenue

Growth Bottlenecks Costing You Clients

Your current systems can't scale. Every new client means more chaos, more manual work, and eventually... losing clients because you can't deliver consistently.

$75,000+ lost annually on average

Manual workflows
Growth bottlenecks
Wasted team hours
Lost opportunities

Sound Familiar?

You're not alone. The good news? All of these problems are solvable with custom software.

Start Hidden Cost Audit
Meet Your Partner

I've Been Where You Want to Go

From Frustrated Business Owner to Solution Builder

The Why

"After building multiple businesses, I kept hitting the same wall: the right software didn't exist. I spent hundreds of thousands trying to piece together generic tools, sacrificing efficiency, clarity, and productivity. That's when I realized—great software isn't generic. It's built for your industry, your workflow, your success. Now we partner with industry leaders to build exactly what they need."

Çağdaş Ken Demirel - Founder & Technical Partner
Çağdaş Ken Demirel
Founder & Technical Partner
10+ years business experience

10+ Years Building Businesses

Saw it, lived it, solved it

Spent years piecing together 10+ tools that never solved the real problem. Now my team and I build industry-specific solutions that actually work—because we've lived through the frustration and know what businesses need.

Industry-First Approach

Deep niche expertise

We don't build generic software. Each year, we select one industry and become experts in their unique challenges, regulations, and opportunities.

Technology & Automation Expert

Helping businesses scale

Helped businesses implement technology stacks and automation systems that dramatically reduce manual work and increase efficiency. Focus on solving real operational problems.

Why Industry Leaders Choose Us

80%+
Cost Reduction
3x
Faster Growth
3
Months to Launch
$0
Upfront Cost
Our success is directly tied to yours. We don't get paid until your new SaaS is live, profitable, and transforming your industry.
Apply to Partner
Takes < 5 min
Tailored Solutions

Software Built for Your Industry's Unique Challenges

Every industry has specific workflows, regulations, and problems. We build solutions that fit your world perfectly.

Industry Workflow Integration

Built around your existing processes, not generic templates. We study how your industry actually works and design software that enhances your natural workflow instead of disrupting it.

Regulatory Compliance Built-in

Meets your industry's specific requirements from day one. No expensive compliance retrofitting or worrying about audits—we build regulatory requirements directly into the foundation.

Niche Problem Solving

Addresses problems only your industry faces. While others build generic solutions, we focus on the unique challenges that keep your industry's leaders awake at night.

Zero Development Risk

We fund everything until your solution is live and profitable. No development costs, no risk to you. We only succeed when your entire industry adopts what we build together.

Industry-Specific Design

Interfaces that speak your language. Built for the way your industry thinks and works, not generic business software that requires training and adjustment.

Market Validated Solutions

Every feature solves real problems we've validated with multiple industry leaders. No guesswork—just solutions to expensive operational challenges your entire vertical faces.

Take Survey

< 5 min • No commitment

Risk-Free Partnership

We Take All The Risk You Keep All The Upside

Partnership shouldn't feel risky. Here's why working with Fat Pitch Strategy is the safest bet you'll ever make for your business transformation.

No Financial Risk

Zero Development Risk

We fund everything until profitable

We absorb 100% of development costs and time investment. You invest industry expertise, we invest everything else. If the SaaS doesn't succeed in the market, you owe us nothing—the financial loss is entirely ours.

Quality Guaranteed

Quality Assurance Promise

Professional-grade or rebuilt

If our initial build doesn't meet enterprise software standards, we'll rebuild it from scratch at no cost. We guarantee professional-quality code, security, and user experience.

Aligned Incentives

Market Success Alignment

We only win when you win

Our business model ensures perfect alignment—we only succeed when the SaaS solves real problems for your entire industry. If it doesn't work in the market, we absorb all losses while you keep the solution we built.

Exit Protection

Partnership Protection

Fair exit anytime

You can stop working with us anytime, no questions asked! No hostage situations, no legal battles.

Ultimate Protection

Our Iron-Clad Promise

If for any reason you're not completely satisfied with our partnership, or if your SaaS doesn't transform your business as promised, you pay us nothing.

$0
Upfront Investment
100%
Risk-Free
12
Month Guarantee
Start Risk-Free Partnership
No contracts • No commitments • No risk to you
The Fat Pitch Method

Turn Your Biggest Problems Into Your Biggest Advantage

Four simple steps from expensive problems to profitable solutions

Step 1

Submit your industry's biggest problems

Week 1-2

Submit your industry's biggest bottlenecks and costly inefficiencies through our application. We validate the problems, assess market opportunity, and determine if you qualify as our next industry partner.

Step 2

We build the perfect solution

Week 3-11

You provide industry expertise while we handle all development. We focus on the most essential features first—weekly demos and continuous feedback ensure we build exactly what your market desperately needs.

Step 3

Your dream tool goes live

Week 12

No more clunky generic software—finally, something that works exactly as it should.

Step 4
∞

We keep making it better

Forever

We never settle. Through your ongoing feedback and our continuous improvements, we ensure your dream SaaS stays ahead of the competition—always evolving, always exceeding expectations.

Start in 5 minutes
Game-Changing Approach

Stop Choosing Between Expensive and Frustrating

Most businesses face an impossible choice. We've created a third option that beats both.

High Risk
$150,000+
Plus Maintenance

Build It Yourself

The expensive, risky route
  • Pay $150,000+ upfront
  • Wait 12-24 months for delivery
  • Manage developers and timelines
  • Risk complete project failure
  • Handle all ongoing maintenance
  • No guarantee it'll work for your business
Expensive & Risky
Frustrating
$30,000+
Every Year

Keep Using Generic Tools

The frustrating status quo
  • Pay $30,000+ annually forever
  • Paying for 80% of features you'll never use
  • Missing the critical features you actually need
  • Your data and workflows scattered across 10+ tools
  • Waste hours on manual workarounds
Inefficient & Expensive
No Brainer
$0
To Get Started

The Fat Pitch Way

Perfect solution, zero risk
  • Everything your industry needs in one unified platform
  • 80-90% cheaper than your current tool stack
  • No maintenance, no headaches—just request and receive
  • 3 months from concept to live SaaS launch
What's the catch?

You pay standard SaaS pricing, and we own the right to scale it across your industry

Get equity upside?

Exceptional partners often join as strategic investors for shared economic upside and deeper partnership alignment

Best of Both Worlds
Get Started

How We Solved The Impossible Choice

Traditional Routes
$150k+
Risk & Time
BECOMES
The Fat Pitch Way
$0
To Start

We build the perfect solution for your industry for free, then you pay standard SaaS rates for something that's 10x better and 80-90% cheaper than your current tools.

See If You Qualify
Zero development risk • Perfect industry fit • Standard SaaS pricing
$150k+
Development Savings
3
Months to Launch
Perfect
Industry Fit
$0
Your Investment
Selective Partnership Program

We Only Build For 1 Industry at a Time

We're not software contractors pumping out meaningless projects. Instead we collaborate with 3 industry leaders to create an amazing tool tailored to their specific needs.

1
Industry Only

One Industry Per Year

We select just one industry annually and work with 3 leaders in that niche. Together we build a thriving SaaS company with its own dedicated team that truly transforms the industry.

∞
Full Success

Build Lasting SaaS Companies

We're not project contractors. We build, iterate, and scale your solution into a successful, standalone SaaS company with its own team. We ensure it works amazingly and operates independently.

$0
Upfront Cost

Zero Upfront Investment

We fund everything until your dream SaaS is live and profitable. No development costs, no risk to you. We get paid once the SaaS makes money through market adoption.

2025 Applications Now Open

What's your industry's biggest bottleneck? Tell us about your specific problems, costly inefficiencies, and what your perfect solution would look like. We'll build it together if you're selected.

Apply Now

< 5 min

3
Partnerships Available
1
Industry Focus
$0
Until Profitable
Dec 14
Application Deadline
Partnership Questions

Questions Every Smart Business Owner Asks

We get it—partnership models are unusual. Here are the most common questions from successful business owners considering to work with us.

How do you make money if there's no upfront cost?

We build and own the SaaS solution, then sell it as a service to your industry. You benefit by getting the exact solution you need without any development costs. We only profit when the software is successful in the market, aligning our incentives with building something valuable.

How much control do we have over the development process?

You're the architect—we're the builders. You provide industry expertise and requirements, we handle all technical implementation. The process is as frictionless as possible—could be Slack messages, calls, or presentations, whatever works for you. Nothing is mandatory, everything is adjustable to your schedule.

What happens if the SaaS doesn't work out?

We absorb 100% of the development risk. If the SaaS doesn't succeed in the market, you owe us nothing. We've selected your industry because we see real problems worth solving, but if it doesn't work out, the loss is entirely ours.

Who owns the intellectual property?

We own the SaaS solution since we're building it as our business. However, you retain all rights to your business processes and industry knowledge. Sometimes we offer investment opportunities to exceptional partners, but this isn't guaranteed—it depends on strategic fit and mutual interest.

How long does the entire process take?

From initial survey to live SaaS is typically 3 months. Data collection and validation takes 1-2 weeks, development takes 2-3 months, and launch preparation takes 2-4 weeks. We work intensively to minimize time to market.

What if we need features that don't exist yet?

That's exactly why we partner with industry experts like you. You know what features are actually needed—we don't build generic software. Every feature is validated with you and your market before development. We're solving problems specific to your entire vertical, not just one business.

How involved do we need to be?

As involved as you want to be! Some partners prefer minimal involvement—maybe a message every few weeks. Others want weekly calls and detailed updates. We adapt to your preferences. The only requirement is regular feedback to ensure we're building the right solution.

What's the application process like?

Super simple—just a &lt; 5 min survey about your industry, revenue, biggest problems, and what you'd pay to solve them. We use this data to identify patterns and select which industry to focus on. It's low-friction and low-commitment on your end.

Take the quick survey

What does "Fat Pitch Strategy" mean?

In baseball, a "fat pitch" is the perfect throw right down the middle—impossible to miss. Warren Buffett adopted this term for investing, waiting patiently for the perfect opportunities rather than swinging at every deal. We apply this same philosophy to software development: instead of building generic solutions for everyone, we wait for the perfect software opportunity in a specific industry—then we swing hard. Our Fat Pitch Strategy means partnering with industry experts, identifying the one missing tool that would transform their entire vertical, then building it together with zero upfront risk—making it a no brainer for everyone involved.

How do you choose which industries to work with?

We select one industry annually and work with 3 leaders in that space. We analyze applications to identify industries with clear software gaps that generic tools don't solve, industry leaders willing to partner with us, and businesses spending significant amounts on inadequate software solutions. The specific criteria depends on the opportunities we see and where we are in our growth.

What happens after the software launches?

We own and operate the SaaS solution as our business, but this isn't just a product—it's a standalone company with its own dedicated development team. You get priority access, influence over the roadmap, and often special partnership terms. We handle all maintenance, hosting, customer support, sales, and ongoing development while the solution continues evolving with your industry's needs. You benefit from having the perfect tool that grows with your industry without any operational burden. Sometimes exceptional partners are brought on as strategic investors in these dedicated SaaS companies.

What does 'building companies, not projects' mean?

We don't just build software and hand it off—we create standalone SaaS companies with dedicated development teams. Each solution becomes its own business with ongoing development, customer support, and scaling operations. This means you get a solution that evolves with your industry rather than stagnating after launch.

Do you require exclusivity during development?

No exclusivity required! You can continue using your current tools and even explore other solutions. We only ask that you provide honest feedback during development. Many partners start using our solution gradually and naturally migrate away from their old tools once they see the benefits.

How is this different from custom software development?

Traditional custom development costs $150,000+ upfront with no guarantee of success. We build at our own expense and only profit when the software succeeds as a SaaS business. Instead of building for just one company, we create solutions that work for entire industries, making the economics much more favorable for everyone.

What if our industry already has established players?

That often means bigger opportunity! Established players usually focus on large enterprises while ignoring smaller businesses, or they've become bloated with features most people don't need. We find the gaps these incumbents leave and build focused solutions that work better for specific use cases.

Ready to Get Started?

Take our < 5 min survey to share your industry's biggest challenges. We'll use this data to identify which industries to focus on next.

Take Quick Survey
< 5 min • No commitment